Understanding Best Practices in Technical SEO

Regardless of the type of business,all businesses with online presence should incorporate Search Engine Optimization (SEO) in their marketing strategy. SEO is not only about using the right keywords. There are also technical aspects that every digital marketer should take time to understand.

There are best practices in technical SEO that are inherently part of services offered by SEO companies these days. These practices are not that complicated,especially when you understand the following optimization concepts:

Code Efficiency 

This refers to how the website was developed. Bloated codes are inefficient and can slow down the website’s loading time. On-page optimization also includes minimizing the website code. Any company offering SEO agency services in Hong Kong should know that less code means search engines can understand the semantic meaning of a page and can help with better ranking.

Website Speed

Websites should at least load within 2.5 seconds. Faster website means superior user experience and better ranking. Just like in a physical store – doors should be immediately opened to let prospective customers in. Aside from minimized codes,optimizing images is also important to ensure faster loading of website pages.

Mobile Responsiveness

People who are always on the go are most probably using their smartphones,a significant trend in digital marketing. Responsive websites simply mean providing equally superior user experience on smaller devices such as tablets and smartphones. Optimizing sites for mobile responsiveness is a typical part of SEO services. Google rewards mobile responsive websites by delivering them more than a non-responsive website.

Security

Just like typical website visitors,search engines like Google also prefer secure websites. No one likes to visit a website and risk infecting their computer with malware so search engines favor those websites protected with a Secured Socket Layer (SSL) certificate. This is a communications protocol that helps protect the connection between the visitor and the webpage.

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Effective Online Branding Strategies for New Businesses

Having a proper online branding for your business will help you reach out to your potential customers,especially in digital platforms where they spend most of their time. With an effective branding strategy,you’ll be able to present to your audiences the kind of company you have and why you’re a better choice than others in the industry. Coming up with a good branding strategy will allow you to build a presence. Even if consumers won’t purchase your products and services right away,a well-developed brand will make it easier for them to remember you when the right time comes.

Here are some of the online branding strategies you should consider:

Put more thoughts on your About Us page

While not all page visitors will click on your About Us page,it’s still important to expand on it to truly show your customers what your brand is all about. The right content on your About Us page will help your team develop and remain consistent with the language that best defines your business. Along with an effective search engine optimization training,you’ll be able to apply the same tone and approach not just to your online branding strategies,but your offline efforts as well.

Develop a brand style guide

Both your visual style and brand voice should remain consistent no matter what online branding strategies you choose to apply. Inconsistency will only make it difficult for your potential customers to identify and recognize your brand. It will also make you appear unprofessional. So,along with the brand’s story,mission,and goals,make sure to include the most appropriate adjectives that best describe your business.

Come up with a customer reward program

While it’s important to attract new customers,what will truly make your business thrive online is how you build loyalty. To increase customer retention,many successful online businesses develop a reward program to reward customers whenever they make a purchase and encourage them to make another one. Discount codes,store credit or even a simple personalized thank-you note can make a difference in your sales.

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Creating an Effective Social Media Calendar

As the name suggests,a social media content calendar contains details on the type of content your brand will launch in a given time. While it may seem like a simple task,it can be challenging to stick to the schedule,especially if you need to make suddenly make changes to your planned content depending on what’s on trend. But,if you’re consistent,you can avoid those repetitive and random posts. Combined with proper basic SEO training,you can stay organized for better-quality content and expect better rankings.

Save Time While Staying Organized

With a social media content calendar,you can plan your posts,prevent multitasking and cramming,categorize your content properly,and take notes if you suddenly have a new idea. This is an effective way to make sure you won’t have to post a random inspirational quote or an irrelevant photo just because you suddenly realized you haven’t posted a new content for days. Using the right tools,you can schedule your posts ahead of time so you won’t forget about them.

Keep Track of What Works and Make Improvements

If there’s a schedule and you’re committed to it,things get accomplished. You can monitor your progress and improve certain parts for more engagement. With a social media content calendar,you can “experiment” a little bit with your posts,so you can make the right adjustments for future content.

More Time to Proofread and Fact Check

Planning your social media posts head of time means you’ll have more chances to check and re-check your content before letting the entire world wide web to see them. You can proofread the text for any typos and fact-check all the data to reduce the risks of committing huge mistakes and facing a social media crisis,which will greatly affect your online reputation.

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Last October 2019 Google has rolled out a major algorithm update that shook the digital world. It is said that this update affected almost 10% to 15% of total searches. What’s more is many experts said that it is the biggest change they’ve encountered for the last five years. So you can only imagine its impact to many websites,site owners as well as digital marketers. Now,with all the things that happened,there are still uncertainties lying around which leave many confused. Even though it has been explained over and over again,it’s normal to feel lost when you’re confronted with tons of information

So to clear up some worries about Google’s BERT update,here are some details that can widen your understanding about it.

What Is BERT?

BERT which also stands for Bidirectional Encoder Representations from Transformers is a major Google algorithm update that is focused on enhancing its understanding of natural language. With this framework,the search engine aims to create better interpretation of some of human’s complex language. This includes translating some commonly used nuances to provide users with accurate and relevant search results. It utilizes intricate formatting which analyzes the possible relation of search query to other words.

Rather than singling out a word,the BERT update aims to interpret it as a whole query. It’s like diving deeper into the semantics of the query to offer users the right set of answers.

The Effect of BERT to SEO

Unfortunately,there’s no way you can optimize your site for BERT,but there are some steps you can do to avoid getting hit by it. Most advanced search engine optimization (SEO) training programs provide a list of actions you can do to keep yourself invulnerable to its impact. Among those are the following:

• Focus on creating and publishing high quality content – it should be worth sharing and promotes valuable information for users.

• Think of search intent when writing content – it always matter to Google if whatever you’re publishing will address search queries.

• Always put users as your motivation – you must create content that will both answer user queries and improve their search experience. User intent must always be your top priority.

What to Watch Out For?

Just like any other updates or branch in digital marketing,the BERT update is also susceptible to myths. So don’t easily believe what you hear or read. Unless it is confirmed and proven by experts,you can’t make decisions based on those. Now,to keep yourself in good standing for an algorithm update as big as this will be launched,here’s what you should be aware of:

Targeted Keywords – You need to be careful about the phrases or words you’ll target. It should be relevant and must be structured on how human would use it. Thus,you have to check on the grammar,tenses and preposition since BERT has the ability to read and understand those.

Search Intent – Your content must be written with the intention of answering search queries.

Content Structure – You have to remember that before Google or search engines,you should be talking to people first. Thus,the way you write content should be plausible enough for humans to understand and read.

Google introduced BERT to provide users with results that they wanted to see. With all the data above,it’s pretty clear what Google wants you to do and that’s to optimize for humans not for search engines. So it only makes sense that you do. This is to prevent the worst from happening.

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Digitization in Marketing Is the New Trend

In search for new ways to improve the performance of your business online? Investing in an effective digital strategy is just a way to go. With today’s marketing landscape,digitization is a fundamental step every company must take to standout in this highly competitive market.

To target the right people,you need a client-focused digital strategy. Vishwas Thakkar provides a set of solutions you can use to support all your online marketing initiatives. Through this strategy,you’ll gain valuable insights on how to best handle your campaigns.

Why Your Company Needs Us?

  • To Stay on Top of the Competition

To dominate the online searches,you need a solid and comprehensive digital strategy. Working with our team means ensuring you’ll get the best digital marketing approach to successfully imprint your brand online.

  • To Widen Your Company’s Target Reach

Through our services,we can help expand your audience and build lasting relationship to your existing customers. Our team will widen your brand’s appeal by creating a digital strategy that targets the audience you’re aiming at.

  • To Contribute to Your Organization’s Growth

Our team makes every opportunity counts. We exhaust all possible solution to make your efforts profitable. We put ourselves out there to ensure our clients will achieve their goals and succeed in the industry. Along these initiatives,we expect our customers to take this chance to grow and develop even further.

 

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